Blogging has a unique quality of actually getting you to sit your behind on a chair and write. Otherwise, what is the purpose of blogging, right? The trick, if so, is to appreciate your writing capacity and not to spread yourself too thin.

To Blog or Not to Blog… Every Day

You can write articles and post twice a day, but, even if you produce quality content for a while, the fact is that sometime you are going to have to slow down. I believe that posting frequently should not be your main concern. Posting consistently, however, should.

 

readershipIn your quest for readership you will see that some of that traffic you’re getting from your marketing efforts sticks around. This is seen as return visits, email and RSS subscribers. Those should be treated as VIP, for being new subscribers, they are very volatile in their decisions concerning your blog. It is easy to subscribe, and believe me, it is as easy to unsubscribe. And, since eventually you will get a small group of new subscribers every day, your whole blog should be treated as VIP blog.

The Tip…

The most important thing to do when thinking about your “regulars”, is to post consistently. If you post on Monday and Thursday, stick to it. You can, from time to time, post another article, but you cannot afford missing your usual post on Monday or Thursday.

Remember, your average reader is human. We are used to routines and schedules. It is most comforting to see that an article from your favorite blog has arrived when it was supposed to. The opposite is very annoying. Miss a post several times and the reader will think that your blog is dead.

Therefore, write consistently. Don’t worry about other bloggers posting once a day or several times a day. If your content is good, the readers will stick around.

- Alex

You might also want to read my Good Advice for a Bad Day article.

 

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