I’m going through a series of aha-moments in my efforts to master PPC marketing. Every day that passes I feel as though I’m becoming more experienced and fluent in some part of the Process.

It’s not easy on your psyche though. Hemorrhaging money as you learn from your mistakes, which often are so stupid that you ought’a kick yourself in the head.

But this is something that you cannot skip, you have to be prepared and ready for loosing money.

On the other hand, don’t call it “loosing money”. Consider it an investment in your education, an expense that is a given for everyone. The difference is whether it’s a big expense or a moderate one.

There are several ways for you to make this expense a moderate one. You can read everything you possibly find on PPC marketing (see if it’s from a reliable source, though – someone who knows what he’s doing / has proven record in PPC marketing), process it into a working plan, and and start working. This one is better than nothing, but not perfect, to say the least.

Why is it not perfect? Well, you can fairly easily enter an endless loop of reading, planning, dreaming and NOT DOING. This is dangerous as you can also loose your motivation, and finally get your mind trick you into thinking that this business is for a-list gurus only. This almost happened to me once.

…Anyway, I’m babbling. This is not a how-to and I’m not a guru.

My Success

I was able to generate income. Yes, I know this is not much (hold on, you don’t know how much exactly yet), but it is a big thing for me because the most annoying thing for me in my “reading research” stage was that I didn’t have anything to show for it.

I mean, I was always asking myself “ok people are making money, but did you ever had even one sale”? I finally broke that barrier, and now I feel that I’m in business.

- So, how much income?

- $159 US.

- What were my expenses?

- $240 US.

So, basically I lost $81.

But then again, I don’t think I lost. Those $81 enabled me to learn important lessons and come to very helpful conclusions. I know now, for example, that I could have finished the month with only $20 loss, if only I didn’t make one silly mistake (that had to do with operating the Adword Editor), that I eventually fixed after one day (could’ve been worse). Rest assured that I’m not going to make this mistake in the future.

The Better News

I participated in Tyler Cruz’ Affiliate Challenge 6 during December, and won an iPod Nano 8GB! This sweetens the $80 “loss”, as it retails at $150.

Woohoo!!

By the way, Tyler is running yet another challenge during January, this time sponsored by XY7. So, if you couldn’t participate in the past 6 challenges becuase you were already signed up with Market Leverage – this might be your chance.

- Alex

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First Success with PPC

You have a life-routine: a wife, a house, a car, a job, some of you will have children, and you juggle it just right to enjoy yourself. After years of juggling you are the master. You are the guru, and have recently seen the light. You are blind to opportunity offered on a silver platter.

Early in 2001, I was sitting in Composition 101 as part of my English Lit. studies, talking to one of the students about how writing is a powerful tool, if done properly. He mentioned blogging, how it was a growing trend, and offered me to join him in a blog he was thinking to start.
Needless to say, I refused. I was furious inside. How could he even think about: offering ME!, to join him. Think about it: Alex, The Inventor of Blogging, is offered to join some shmoe.
“I could start dozens of blogs, if I want”, I thought that day.

The short story is that he started his blog, and I continued juggling. He is now an experienced blogger, and I’m just starting my first. I lost 8 years of experience and potential income because of my pride.

Watch your pride people.

- Alex

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Fear Your Pride