As I told you before, I took the Google Advertising Fundamentals Exam, and I had to pass another exam to become GAP (Google Advertising Professionals) qualified.
Well, last week I finally had the time to do it and I passed the Search Advertising Advanced Exam. Now I’m GAP qualified and, whoohoo!, I now have the big [...]

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This is where usually an image would go, but screw that. Let me give you some advice:
Internet marketing is hard work. Look for freebies and shortcuts and you are destined to fail. Treat it as a business and succeed!
Learn how to treat this as a business from reliable sources, not hype infested egomaniacs that brag [...]

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Split Testing, A/B Testing or What’s It Called…
Split testing is as important for a PPC marketer as keyword research.
Instead of spending a week waiting for results and then changing something to see if it gets an increase in sales, you make all the possible variations in advance, so by the end of the week [...]

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I thought I’d post this Youtube video I got from a friend.
Google’s Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

This is great info if you’re venturing into ppc. You will understand how the behind [...]

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