As I told you before, I took the Google Advertising Fundamentals Exam, and I had to pass another exam to become GAP (Google Advertising Professionals) qualified.
Well, last week I finally had the time to do it and I passed the Search Advertising Advanced Exam. Now I’m GAP qualified and, whoohoo!, I now have the big [...]

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How many of you know about the GAP, Google Advertising Professionals program?
The GAP is a program designed for professionals managing multiple Adwords accounts, granting them official Google recognition and other benefits that are helpful in this field.
To become a qualified member you have to pass two exams:
The first one is Google Advertising Fundamentals [...]

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credit: jon_gilbert
Oh the wondrous Nitrous, how happy I am that I chose to pay the additional $50 to have you during my root canal! Man, this was a great experience.
First of all, the laughing gas doesn’t make you laugh at all. What it does is make you very, very optimistic about everything that is [...]

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The title could be a bit misleading. Google slaps are still going on.
Even “better” news: currently Google’s on a huge slapping spree on the Content Network.
QS on the content network is getting ever more tighter, and a lot of people that were banking on the content network are forced to rethink their strategies.
What [...]

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