Market LeverageThis is going to be a quickie because I really have to go and get some campaigns tweaked (This business is turning out to be a real time consumer).

Ok, so I’ve been checking the stats on one of my campaigns and one thing threw me off the chair… I wonder why I wasn’t noticing this before: I had 8 sales coming from SE traffic!!

And here is the insight: Don’t ditch SEO.

When I went to do PPC I said good riddance to SEO. No more wasting time on social bookmarking, backlinks, etc. to build your traffic, since with PPC I get as much traffic as I possibly need as long as I pay for it.

But after having seen these sales I’m going to SEO everything from now on. These were 100% net profit sales since I didn’t spend a cent to drive that traffic to those pages.

So to make this post useful to all of you, I want to mention that my friend Mark from MasonWorld.com is having a nice little pomo where he gives you 21 free one-way backlinks (do-follow), from different sources. (he has a way…)

In light of my insight I’m certainly giving this a go… And so should you.

Enjoy!

- Alex