PPC Marketing Secrets 2

What is the first thing you think about when you hear the term PPC Marketing?
It’s those sponsored ads that appear on Google when you search for something, isn’t it?

Well, you’ll be surprised to hear that many internet marketers really think that that’s where it ends. But, the truth is that there is much more to it.

Makes sense too.

Think about it: how much time do you spend on a search engine result page (SERP)? A couple of seconds till you click through? That’s right…

According to research, only 5% of the surfing time is spent on SERPs. The other 95% is browsing content pages.

Content Network

Google, as well as the other PPC platforms, provides you with a choice.

1. Advertise on their Search Network, and appear on the SERPs.
2. Or, advertise on the content network, and appear on websites (AdSense blocks, in case of Google).

So, it is true that advertising on the Search Network will get you ninja-precision targeting — using the right keyword you literally grab someone with a credit card in his hand and sell him your product.

But, keeping in mind that you get noticed only during those 5% of the time spent on the SERPs, you are missing out on a huge potential if you are not advertising on content.

Let me ask you another one…

What is the first thing you think about when you hear the term Content Network / AdSense Ads?
It’s those sponsored text-ads that appear on many sites all over the web, isn’t it?

Yea, that’s another one. Many marketers, even those that have been around for a while and done some PPC, still think that the Content Network is just about those text ads on websites.

But, did you know that you can place Image Ads and Video Ads too?

That’s really cool when you want to create brand awareness and draw attention during a launch of a product!

So, what’s the secret you ask?

The secret is to be open minded, and to try all of the available tools that are offered to you.

There is a huge potential that is not being used. Take a Content Network campaign for a spin. Test some text-ads. Throw in some image-ads. You’ll be surprised how well it can turn out to work for you…

Don’t take the most popular / the easiest route, or what you’ve read once in an ebook.

- Alex