Single field offers, aka email-submit and zip-submit offers, are CPA offers that require only one filed to be filled out for you to get paid.
What do they offer to the user? Could be everything!
Free Gift Cards, Free Product Samples, LCD screens, PCs and MACs, etc…
Usually the user would enter his email or zip to be “qualified”, and then proceed to follow other instructions. You, however, get paid immediately after he submits that one field. What he does or does not afterwards is not your concern.
I know many people that don’t even look at those offers because the pay is only between $1 to $2 US. At first glance, nothing to write home about, but it really ads up if you know how to market those suckers.
The best thing about those offers is that for you to get paid, the user doesn’t have to whip out his credit card. Once he submits his email or zip, you get paid. That’s why the conversion rates on those offers are higher than any other. An email or zip submit offer can sometimes convert at 30%.
Almost every CPA network carries those, including Market Leverage, which is great.
Price
Obviously enough, you have to get cheap traffic. Although conversion rates are high, you still can’t afford to buy clicks for $0.5, or even $0.2, and expect to make money with it.
I mean really cheap. $0.01-$0.08, or free… 
Targetting
To boost conversions you have to target your campaigns properly. Make a profile of who would be interested in an offer and figure out how to get that specific audience to fill out that zip/email submit.
Yea I know, easier said than done, but with the right tools you can find out how to make the most of your money 
(Google Insights for Search *wink, wink*)
Preselling
No presell for these… These are simple, matter of fact offers. A presell attempt would only confuse the punter, and make him wonder wtf is going on.
Imagine an ad saying “Get a Free Wii For Participating in a Brief Survey”, then getting to a presell page that basically says the same with some other bs, and only then getting to the offer page, where again they are going to be pitched a Wii for participating.
Maintenance
Always keep an eye on your conversion rates. Some of you may be familiar with scrubbing. Scrubbing is when a merchant decides not to register some of your sales.
This could be for many reasons, which I will not mention here. Maybe in another post 
But, this means that at some point you might see a drop in your conversion rates from, say, 20% to 5%. When this happens it is time to look for another offer.
Ha! How can I end this post without pitching you guys something for desert?
One of the techniques taught at PPC-Coach is marketing single field offers and provides very useful and tried methods to get those work for you. These are elemental and once mastered can be expanded to other types of offers as well.
So… grab my $25 rebate and join PPC-Coach!
Enjoy!
- Alex
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Well, I see where I went wrong with my last campaign. Paying too much per click.
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Did you do adwords?
No, never used adwords. I been using msn adcenter.
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MSN is a good idea, if you can start the traffic coming. Then you just lower your bids till you hit the sweet spot.
Google hates those, as they see it as data collection. So, after a (short) while you get slapped. MSN, on the other hand, is ok.. but many have difficulty to get traffic volumes up.
So starting with a maximum $1 bid and slowly lower it will help find best price for each keyword? Can you explain this a bit more or point me to a post of yours that explained this in detail.
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Less is more! Very good description Alex.
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What, you mean the going without a presell on these offers?
or your comment, that somehow evaded the spam filters
kidding, kidding… lol…
it IS easier said than done, but for those lucky enough – it could be one of the best tactics used.
how are things. Alex?
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All’s good, thanks pheak. You?
they’re going pretty good, just been real busy with OWM and what not. i didnt even get a chance to update my blog or keep up with other blogs
Pheak Tol’s last blog post..twtAd | Earn Money While You Tweet!
like your “cheap” tactics, thx
If an email submit can be pre-popped that’s a great benefit as well. When all the user has to do is click a submit button
One field submit offers are a very easy way to convert.
Using PPC to drive traffic is the quickest and easiest to track, and only take minutes to set up if you are using a keyword spy.
Keep up the good work