I thought I’d post this Youtube video I got from a friend.
Google’s Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
This is great info if you’re venturing into ppc. You will understand how the behind the scenes of bidding on keywords works.
Have fun!
- Alex
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the day that I decide going into PPC again finally, I will come back here and watch that again
Mirjam’s last blog post..My One Week Marketing Projects are Starting to Take Off!
Finally you’ve done it, Mirjam!
You made Akismet gobble up your comment. What was that exactly? The one sentence comment or the poor punctuation?
Just kidding, and, you know you are welcome to comment with a smiley face if you want.
Good thing I decided to check the spam folder, I usually don’t!!
Thanks for the video. I really needed to watch this!
Salwa’s last blog post..My New Custom Twitter Background
I get the impression Google is choosing to leave some information out from that presentation. Seeing as they still won’t agree to release the exact details there will continue to be a lot of skepticism on the end user side.
Jordan’s last blog post..Marketing Your Way Through A Recession
What do you think they left out?
lol. I guess it’s time to be more careful now. Thanks for the share!