ada's second dentist visit02
Creative Commons License credit: jon_gilbert

Oh the wondrous Nitrous, how happy I am that I chose to pay the additional $50 to have you during my root canal! Man, this was a great experience.

First of all, the laughing gas doesn’t make you laugh at all. What it does is make you very, very optimistic about everything that is going on. I mean, the dentist could drill, cut, inflict pain, whatnot. You just don’t care.

The pain is still there, but you are in this “bring it on” mode. So it is very recommended.

Another perk is that while high on nitrous your mind races, and all sort of ideas pop into your mind. Some are really ridiculous, but some are really great. The tough part is remembering them after it wears off.

I had this cool idea of promoting a CPA offer on Facebook in a certain way, and what do you know… took me a while to remember what on earth was it, but when I did, and implemented it, the results were good. lol… Conversions are ok, and the campaign is profitable.

Can’t tell you what it is though, sorry. Have your own nitrous enlightenment. :twisted:

What I do want to tell you is the difference between running Facebook ads to Adwords.

While doing Adwords Search you can target the keyword the person is searching for and find those customers that are in the “buy mode” for your specific offer.

On Facebook, however, no one searches anything. But, you can target your adds to many parameters. Geo, Age, interests, language. marital status, etc… So, your mindset should be different.

Pick an offer that you think would fit the tightest targeting, and run it. Best bet if it is a lead, not a sale.

SO, for example, don’t get those forex or bizopp offers. Take a mobile pin offer for a trendy ringtone or a mobile trivia game. Target a certain country (if you know a foreign language and the offer accepts this traffic, great, make it local), think of the most probable age group. Think if that person would be a man or a woman (try running a Quantcast search on the url of the offer to get a whole bunch of stats), set the bid to the recommended lowest bid and go, go, go…

Don’t dismiss Facebook because people say it doesn’t work. Just try.

- Alex