As I told you before, I took the Google Advertising Fundamentals Exam, and I had to pass another exam to become GAP (Google Advertising Professionals) qualified.
Well, last week I finally had the time to do it and I passed the Search Advertising Advanced Exam. Now I’m GAP qualified and, whoohoo!, I now have the big [...]

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How many of you know about the GAP, Google Advertising Professionals program?
The GAP is a program designed for professionals managing multiple Adwords accounts, granting them official Google recognition and other benefits that are helpful in this field.
To become a qualified member you have to pass two exams:
The first one is Google Advertising Fundamentals [...]

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What is the first thing you think about when you hear the term PPC Marketing?
It’s those sponsored ads that appear on Google when you search for something, isn’t it?
Well, you’ll be surprised to hear that many internet marketers really think that that’s where it ends. But, the truth is that there is much more to [...]

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Split Testing, A/B Testing or What’s It Called…
Split testing is as important for a PPC marketer as keyword research.
Instead of spending a week waiting for results and then changing something to see if it gets an increase in sales, you make all the possible variations in advance, so by the end of the week [...]

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