In marketing, and of course, in Internet marketing too, the best advice one should take is always try to think outside the box. As the competition increases it is not enough to put all of your eggs in that mainstream, ad basket, i.e. adwords for internet businesses or printed press for real-world businesses.
Today I want to share one of the best examples of thinking outside the box I’ve ever seen.
…it appears to be a advertisement for a local exterminator.
[I’m giving you a minute to soak that in… Please feel free to run through the sequence again]
Now, I know it doesn’t come through as very appropriate, especially keeping in mind that the pizza-eating experience has been ruined. But, please admit it.
It’s genius.
Use this as an inspiration for your own marketing efforts.
Consider everything, dismiss nothing.
- Alex
Technorati Tags: adwords, advertisement, internet marketing, marketing, outside the box, pizza
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That is pretty cool. I’ve seen something like that for paint as well. But cna’t remember the ad for that.
aronil’s last blog post..I Want A Hp Pavillion
Thanks for dropping by!
Of course, there are similar cool stuff out there. I wouldn’t expect less from a McCann Erickson employee.
Keep in touch.
Ah hA!
That’s very funny! Great idea!
Just wondering if you can pattern that idea!
The Internet Entrepreneur Diary’s last blog post..Door to happiness and fortune - Do you have the golden key to open it?
Hi Terence!
I’m glad you like it..
You mean patent, don’t you? If so, I don’t think it’s patentable.
I’m planning on using this sometime
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Yes. I just did!
The Internet Entrepreneur Diary’s last blog post..Door to happiness and fortune - Do you have the golden key to open it?
Wow! This is a very creative idea. However, if one is more delicate and throws up before having the chance to see it’s an ad, those guys could get in trouble.
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Hi Simonne,
You are right.
Before I noticed the ad on the 4th photo, I thought “wow, how are those people keeping it inside..”
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oooh my god!
Not sure I would think of wanting to shock my potential “customers” to this extend … :S
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Mirjam,
well, you are just not evil enough!
hahahahaha If only you knew……
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That is awesome marketing! Sometimes I wish I had some ideas like that
Thomas Sinfield’s last blog post..Grow A Backbone. Who Cares What Others Think!
Hi Thomas,
Thanks for participating.
It is indeed awesome. That’s why I think it is important to explore ideas of others, for inspiration. And that’s why I posted it.
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Hello Alex. First time on your site.
I love marketing ideas like this, though this one made me sick just looking at the pictures!
I’m all about thinking “laterally” and is what I always encourage people to do.
The thing about this kind of marketing is people start talking about it. If it was a good pizza, would they tell anyone? Maybe close relatives or friends, but that’s it. But something like this is something people talk about a year later when getting in conversation with others about pizza they’ve had.
Cool.
Hi John,
Welcome to my blog!
I`d say they would talk about it for a quite a while. This is great marketing, because people talking to each other would always have a great impact.