Baby Steps in PPC

Whoaa, my first PPC campaign is in the air. And yes, it is a big deal.

Notice how much time has passed since I’ve posted about changing track to affiliate marketing. It’s been almost a month. It’s a lot of time, and I used it to overcome a flaw everyone has: the need to make everything perfect before actually going live with anything.

You see, in PPC marketing it is virtually impossible for a beginner to set up everything perfect and think everything through in advance. You are bound to make mistakes and the sooner you get campaigns up and running the better.

This realization took me a month. People at PPC-Coach were shouting at me to launch asap, and I knew they are right. But, I think it is embedded somewhere so deep in the subconscious, it is very hard to reset.

But, thank heavens, my campaign is up and I’m off to my second launch. This time it will go a lot faster (I hope), with the added oil to the mechanism.

Importance of a social safety Network

With PPC marketing, and with anything else for that matter, you can buy ebooks, sign up to online courses and whatnot. You can jump in and try it alone, if you want. With any of the above what you have is yourself and the net. And it can get really cold out there sometimes.

While getting ready to launch my first campaign, at least 4 different questions were hanging out there with each step I took. Each of them could tilt the result of your effort from great success through a mere breakeven towards a total stinker.

Enter PPC-Coach. It is not an ebook. It is not an online course. It is a community.

People that only a month ago were in your position – sitting ducks, yellow-mouthed hatchlings – are now more experienced and ready to answer the stupidest of your questions.

Why? Because they know that feeling of staring at the screen, trying to decide whether it’s your ad that sucks or is it the bid that’s too low. Use 600 keywords with ‘phrase’ match or 2,000 keywords with ‘broad’? Is 500,000 impressions with only 10 clicks normal for the Content network?

You see, a strong community on which you can rely to answer you questions is so much help it’s better than your next bestseller PPC ebook tenfold.

So, I’m off down the PPC rabbit hole. Till next time…

- Alex