Yesterday it dawned on me, again, that Adsense wouldn’t work on a blog that has traffic mainly coming from subscribers and referrals. This kind of traffic is mainly bloggers, or people that are reading blogs extensively, and as a result they have developed a syndrome that is known as Ad Blindness.
Ad Blindness is when advertisement on a website is ignored by the reader.
I’m amazed when I see a blog plastered with Adsense blocks. Do the $0.7US made with these worth loosing the look and feel of your blog as a quality blog?
I’ve already posted about it quite a while ago, but today I have another important tip for you.
I noticed that some of my posts are starting to receive organic traffic from search engine results pages (SERPS), which is traffic that entered relevant keywords to the search engine and was interested enough to click through to my blog.
These readers have yet to contract Ad Blindness, and even if they have already, it is ok. Because, given that they are searching for a keyword relevant to your post, and that the Adsense block placed on this post had enough time to be optimized for the post’s content, the chance of the reader clicking through is high. (whew, what a long sentence).
Don’t clutter your blog with Adsense, as it would do only harm, distracting your readers from reading your quality content. Making newcomers miss the overall good first impression and annoying established readership.
Do pick posts that are just starting to receive organic traffic and place your Adsense on those posts exclusively. Optimize these posts with additional, relevant keywords for it to receive more organic traffic.
That way you will have Adsense strategically placed in only a handful of posts. Those posts have probably been online for a while, hence not visible to your subscribers anymore, but only to those that are specifically searching for your content.
- Alex
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You are absolutely right about “ad blindness” and it isn’t only for google ads. I’ve found that you get better click throughs and actions when you alternate between ads and ad locations. I’m still experimenting and learning more about it.
I also agree that the type of reader you have makes a big difference. I’ve only recently started working on the SEO aspects of websites and blogging. So much to learn.
Thanks!
Baldeagle, good luck.
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Interesting thoughts here, have you already started testing it? See you around
Mirjam’s last blog post..Dare to Dream Big!
AHH.. I only just noticed the articles getting the traffic a while ago and the idea popped into my head. Not tested yet!
Thats a great tip. I am going to set up a blog shortly. Do you do keyword research on each of your blog posts?
Yes I do.
Most of the times I don’t spend more than 10 minutes though.. I adjust and optimize later on, when I analyze my stats.
Great article! …Thanks especially for the adsense ‘Do’ and ‘Don’t’ tips.
Gary’s last blog post..Is there any Future for Bluray
what do you do when you are banned by adsense?
michael’s last blog post..Kindle 2 Vs Sony PRS-505
don’t know..
start over and don’t make the same mistakes that got you banned in the first place? sorry I can’t help more…