Two months ago I was contemplating entering the PPC Affiliate Marketing game. I was starting to shift to reading PPC related blogs and struggle with myself about plunging in and trying out Adwords with some offer – any offer, just to test what is this all about.

Surprisingly enough, it was John Chow’s blog that got me to look at PPC-Coach. He was pitching a rather overpriced coaching program started by one of the reigning “super affiliates”, and in one of the comments I saw a suggestion to check out PPC-Coach since it was cheap and offered loads of value – only $49CAD.

Since I knew this commentator from other blogs, and I knew he was not into pitching sleazy offers (hell, he didn’t even put his affiliate link up there even though I asked for it), I went on to check out this PPC-Coach.

A simple recap of everything on PPC-Coach

PPC-Coach stands on three pillars (omg, I’m a poet):

  1. Videos and tutorials bringing you up to date on what this program is all about.
  2. An active forum where the Coach himself helps out other members. Very unlike other coaching program forums where the “founder” is nowhere to be seen.
  3. A set of tools (see below) that you will need to do PPC. This set of tools is a must for every PPC marketer, and I saw similar tools sold separately elsewhere for big bucks.

Basically what’s going to happen when you sign up is that you watch the videos, go to the section of the forum called Month1. There you will be told the exact technique, offers and tools you’re going to use during that first month.

You will actually know what and how to promote. Trying to decide this alone is what makes many quit even before starting. I know, because I spent two months searching for offers and thinking about how to sell them, lol…

Then you actually start working and use the forum as your support network, which IMO is the most value for your buck (yes, there’s the tools, but tools without knowing how to use them don’t worth a penny). Having the people on the forum to back you up and answer the stupidest of your questions is worth a world to me.

Did you ever try asking anything (that is trivial to others) on WickedFire or the WarriorForum? No? You will have 30 replies convincing you that you’re a noob, that they are all better than you, and eventually you don’t get anything.

Everyone in PPC-Coach were noobs once (although there are a few that are making over $2,000 a day, but they are there for, like, a year..), and it’s based on helping each other not on bragging how good one is and how crappy is the other.

What’s Next?

Every month you’re introduced to a new technique and another market/merchant/offer. It is usually a more advanced method and you should really move on when you’re comfortable with the previous month. And here is another great thing about it – It drives you forward. You stop working, you stop making money. As simple as that.

What would you probably not like about PPC-Coach?

You have to be prepared that there’s a massive amount of information revealed to you once you sign up. The videos, the text guides and the forum threads that you cannot miss… You will spend the first week reading, digesting info and trying to go insane.

The other thing is that the Coach assumes you have some basic technical skill, i.e.: setting up a hosting account, buying domains, creating subdomains, ftp clients. Although it’s not usually a problem, because the other members are eager to help, I would dedicate a special “completely clueless” tutorial to give an overview of everything basic.

My Sumary

If you want to stop dreaming and start doing you need a mentor or a coach to drive your forward, offer you a helping hand, criticize and praise your work. There are a few programs out there that offer you PPC coaching, but most are all hype and don’t live up to expectations.

PPC-Coach will offer you this set of tools:

  • Keyword Tracker – a very cool tracker software with lots of automation that keeps track of your campaigns, adgroups, keywords and ads in realtime. There are members using Prosper202 now switching to this one, because of how fast you can setup a campaign with it. (a campaign with rotating landing pages and rotating offers takes minutes. Did you ever try doing this with Prosper? Could take a good hour and a half…)
  • Campaign Generators – these will let you build large campaigns in a minute. Ever hear of Speed PPC?
  • URL Scrapers
  • Iframe Scripts
  • Landing Site Generators
  • Keyword Wrappers
  • Budget Calculators
  • Offers Database

You will have the help of the members of the program and the help of the coach himself.

For a this price it is a bargain. For 49CAD you should give it a try for at least a month and then decide. Don’t be with a “Did I miss an opportunity” feeling this time.

Oh yea, wait for my next post – I might me able to give you a further discount.

EDIT (14/01/09): Ok, now it’s official – I’m giving you a 50% discount… head over here to read about it

- Alex