A Quick Update and Merry Christmas to Everyone

So, yesterday was bad. Minimal impressions in Adwords and only two sales early in the morning. That’s it.

Nothing happened during all yesterday. Could you believe that? I was amazed.
Me ego was smudged in dirt, but what can you do but to dust yourself off and move on? So I did.

But then, after building a different campaign, I thought to myself: What if I raised the bids a bit? Maybe someone is bullying me?

Of course, in order to bully me to such extent for me to have zero traffic, someone should have known the whole keyword list I was using, which is almost impossible. Nevertheless, the morning after, I raised my bids and voila – impressions were mounting and clicks were abundant!!

So, what’s going on here? I simply don’t know.

My experience is to little to have anything to say to that. Chances of someone bullying my whole campaign are similar to chances of being struck by lightning.

So what do I have to say about today’s traffic?

Although it had a great CTR, and clicks were many, the conversion rate was smaller than the day before yesterday.

First of all, I didn’t have a chance to optimize my campaign because of being smudged in dirt. And there’s a lesson to learn here – when they do that to you, don’t cooperate. Instead of that I should have sat down and thoroughly looked through the data to find duds and misfires.

In addition, today is Christmas!!! Happy time, right? Not if you’re trying to earn money as an affiliate marketer.

Basically they say that November-December is the worst time of the year for affiliate marketing. But the day before Christmas, Christmas eve, the day after… you’d be better off eating that turkey, or whatever.

So I hope that in a day or two, after a sift through the campaign and people feel the urge to buy again, my story would turn the right way.

- Alex