What is the first thing you think about when you hear the term PPC Marketing?
It’s those sponsored ads that appear on Google when you search for something, isn’t it?
Well, you’ll be surprised to hear that many internet marketers really think that that’s where it ends. But, the truth is that there is much more to [...]

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You know, this is really lame what lazy-ass readers I’ve got. Even when offered a chance to win a cash prize for commenting they just lurk around and don’t engage in a conversation.
Yea, you… And you, with the Mac… And everyone else in the bunch.
I know you’ve read it, Google Analytics is there for [...]

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That’s not my usual posting style, but it’s my blog and I’ll do what I want, right?
Just wanted to reset my brain with a few words not related to PPC…
When you work long hours in this business it gets lonely sometimes.
By the end of the day I’m dying to talk to someone. Just to [...]

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Split Testing, A/B Testing or What’s It Called…
Split testing is as important for a PPC marketer as keyword research.
Instead of spending a week waiting for results and then changing something to see if it gets an increase in sales, you make all the possible variations in advance, so by the end of the week [...]

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