I’m very excited right now guys. I just set up an event tracking script on one of my sites, and this is a major upgrade of my analytics arsenal.
Event tracking is a way for you to know how did visitors interact with your site. You can see how many times a file’s been downloaded, a button pressed or a document opened. No more guesswork.
I knew it was available with third-party providers, such as Crazy Egg, which btw does a whole lot more than that, but now event tracking is on my fingertips at the good old Google Analytics.
The setup is fairly easy and I will give you a plain-english overview of setting this up. Let’s assume you have all sorts of buttons on your page and you want to track which ones were pressed. Those could be download buttons, link buttons, whatever.
First, you need to add this line to your Google Analytics code:
var mapEventTracker = pageTracker._createEventTracker(’Buttons’);
Then, on each button’s link, (after or before the href=”www.yourlink.com”) you add the following:
onClick="pageTracker._trackEvent('Buttons', 'Download', 'Name of one of the Files');"
When you do this, GA will record the events and display statistics in GA --> Content --> Event Tracking.
You might want to consult Google's guide to have full control and flexibility with this. But, if you just put everything the way I described you should have a basic event tracking setup.
So, here you go. Just an exciting quickie.
- Alex
Oh the wondrous Nitrous, how happy I am that I chose to pay the additional $50 to have you during my root canal! Man, this was a great experience.
First of all, the laughing gas doesn’t make you laugh at all. What it does is make you very, very optimistic about everything that is going on. I mean, the dentist could drill, cut, inflict pain, whatnot. You just don’t care.
The pain is still there, but you are in this “bring it on” mode. So it is very recommended.
Another perk is that while high on nitrous your mind races, and all sort of ideas pop into your mind. Some are really ridiculous, but some are really great. The tough part is remembering them after it wears off.
I had this cool idea of promoting a CPA offer on Facebook in a certain way, and what do you know… took me a while to remember what on earth was it, but when I did, and implemented it, the results were good. lol… Conversions are ok, and the campaign is profitable.
Can’t tell you what it is though, sorry. Have your own nitrous enlightenment. 
What I do want to tell you is the difference between running Facebook ads to Adwords.
While doing Adwords Search you can target the keyword the person is searching for and find those customers that are in the “buy mode” for your specific offer.
On Facebook, however, no one searches anything. But, you can target your adds to many parameters. Geo, Age, interests, language. marital status, etc… So, your mindset should be different.
Pick an offer that you think would fit the tightest targeting, and run it. Best bet if it is a lead, not a sale.
SO, for example, don’t get those forex or bizopp offers. Take a mobile pin offer for a trendy ringtone or a mobile trivia game. Target a certain country (if you know a foreign language and the offer accepts this traffic, great, make it local), think of the most probable age group. Think if that person would be a man or a woman (try running a Quantcast search on the url of the offer to get a whole bunch of stats), set the bid to the recommended lowest bid and go, go, go…
Don’t dismiss Facebook because people say it doesn’t work. Just try.
- Alex
It’s the middle of May already without anything posted here since April. I’ve been busy with PPC, OWM and web design, priorities leaving me without an opening for writing anything.
But, today I thought would be a perfect day to write a few lines because I have a root canal scheduled in two hours and I cannot start doing anything serious anyway.
This time I will talk about Google Adsense for the first time in a long long while. Adsense hasn’t been my cup of tea during my time online, but recently I found myself owning a bunch of domains that could potentially become Adsense sites.
So I slapped on some WP themes got niche-targeted content, hooked up Adsense blocks and let them simmer. Sure enough, traffic was slowly starting to trickle. Muhaahaa!
Having other, important, things to do rather than check the stats every day I let it be only to come back after two months…
Following the two months, my Adsense account stats showed I had a load of clicks (All Right!), but no earnings! (WTF!)
Googling for a reason I found that it usually happens when
So nearly dismissing this issue, never to touch Adsense again, I almost by accident stumbled on another source that said that there’s an allowed sites functionality in Adsense, where you can restrict your ads to be shown only on specific urls. If you have anything in there, the ads that are displayed on other domains would not generate revenue.
Guess what! For some reason, over a year ago, I set up restrictions to this domain only. Every other domains were not generating revenue… that’s what I call a stupid mistake.
The moral of this story is that you should check stats in the beginning to see everything’s ticking, educate yourself and know the features of the services you use.
-Alex
Single field offers, aka email-submit and zip-submit offers, are CPA offers that require only one filed to be filled out for you to get paid.
What do they offer to the user? Could be everything!
Free Gift Cards, Free Product Samples, LCD screens, PCs and MACs, etc…
Usually the user would enter his email or zip to be “qualified”, and then proceed to follow other instructions. You, however, get paid immediately after he submits that one field. What he does or does not afterwards is not your concern.
I know many people that don’t even look at those offers because the pay is only between $1 to $2 US. At first glance, nothing to write home about, but it really ads up if you know how to market those suckers.
The best thing about those offers is that for you to get paid, the user doesn’t have to whip out his credit card. Once he submits his email or zip, you get paid. That’s why the conversion rates on those offers are higher than any other. An email or zip submit offer can sometimes convert at 30%.
Almost every CPA network carries those, including Market Leverage, which is great.
Price
Obviously enough, you have to get cheap traffic. Although conversion rates are high, you still can’t afford to buy clicks for $0.5, or even $0.2, and expect to make money with it.
I mean really cheap. $0.01-$0.08, or free…
Targetting
To boost conversions you have to target your campaigns properly. Make a profile of who would be interested in an offer and figure out how to get that specific audience to fill out that zip/email submit.
Yea I know, easier said than done, but with the right tools you can find out how to make the most of your money 
(Google Insights for Search *wink, wink*)
Preselling
No presell for these… These are simple, matter of fact offers. A presell attempt would only confuse the punter, and make him wonder wtf is going on.
Imagine an ad saying “Get a Free Wii For Participating in a Brief Survey”, then getting to a presell page that basically says the same with some other bs, and only then getting to the offer page, where again they are going to be pitched a Wii for participating.
Maintenance
Always keep an eye on your conversion rates. Some of you may be familiar with scrubbing. Scrubbing is when a merchant decides not to register some of your sales.
This could be for many reasons, which I will not mention here. Maybe in another post 
But, this means that at some point you might see a drop in your conversion rates from, say, 20% to 5%. When this happens it is time to look for another offer.
Ha! How can I end this post without pitching you guys something for desert?
One of the techniques taught at PPC-Coach is marketing single field offers and provides very useful and tried methods to get those work for you. These are elemental and once mastered can be expanded to other types of offers as well.
So… grab my $25 rebate and join PPC-Coach!
Enjoy!
- Alex
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